The Edit: five projects including Talia Cotton’s generative identity for Guilty by Association

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. GBA (Guilty by Association) is an arts organisation on a mission to give voice to underrepresented artists, empowering them, and in turn, hoping to make the art world more fair and equal. Designers can’t create truly unbiased designs, nor completely avoid prejudice based on their own background. New York-based designer and coder Talia Cotton responded to this with an identity that revolves around an infinitely generative, computer-drawn, human-driven logo. The identity is literally taken out of the biased designer’s hands and can honestly and infinitely represent another person, further serving as a metaphor for each undiscovered, underrepresented artist. Serving Sculpture – Renewal of Finnish Craft and Design was an art and design exhibition held as part of Stockholm Design Week 2022; reflecting a new era of Finnish design, gathering works by ten emerging designers. Its collaborative identity, by Tino Nyman and Matilda Diletta, aims to distinguish itself from Nordic design’s conventionally minimalistic, polished and functional aesthetic. A contrast of classy versus playful can be seen in their typeface pairing of Schick Toikka’s Lateral and Scott Vander Zee’s Scotch Genovese. Geometric centrepieces, which are reminiscent of a stage and a spotlight, are unified by a colour palette driven by unexpected warmth and contrast.