The Edit: five projects including Tangent’s ebbing-and-flowing identity for The Turner Prize 2023

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. For the 2023 edition of The Turner Prize – the UK’s most prestigious contemporary art prize – Towner Eastbourne (a cinema and an art gallery with an extensive collection, located on England’s south coast) was selected to host the event. Coinciding with the gallery’s centenary celebrations, the occasion was certainly one to celebrate. To set the stage, Glasgow-based design studio Tangent was invited to develop a fitting identity – one that was accessible, celebratory and reflected the ethos of the gallery. Drawing inspiration from Eastbourne’s seaside environment, they created a visual aesthetic based on the ebb and flow of tides to support diverse messaging at different stages of the campaign. Awash in uplifting gradients composed of bright hues, the visual language not only represents the location, but also suggests themes of renewal and the ebb and flow of art styles over the years. This identity was applied across digital, social, print, and outdoor mediums, with a scaled-back version within the exhibition environment to ensure it complemented the work of the shortlisted artists. Dripping with gothic glamour, Baroness Beatrice by Want Studio is a captivating typeface that marries modern elegance with the mystique of blackletter design. Inspired by narratives of female strength, its sharp characters are tailored for headlines. It beautifully intertwines the boldness of medieval times with sleek contemporary charm, making it an ideal choice for projects requiring a touch of aristocratic elegance or a dash of commanding assertiveness. Created and distributed by the Brooklyn-based studio’s type design arm Want Font, this typeface invites you to explore a blend of history and elegance, complete with uppercase and lowercase sets, numerals, commonly used accents, and symbols.