The Edit: five projects including Team’s bold and inclusive identity system for The Bronx Museum

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Organised in 1971 by community leaders and activists, The Bronx Museum was founded on the belief that art is essential for the path to social justice. As one of the most ethnically and socioeconomically diverse neighbourhoods in the country, the museum presents a crossroads of its residents, artists and visitors. To mark 50 years, Brooklyn-based strategy and design studio Team have brought The Bronx Museum’s mission to the fore with a new identity, reimagining the museum as a dynamic institution for the 21st century, rooted in its central ethos: free art for all. The new visual language is led by a bold sans serif type, paying homage to the borough’s place in culture; from the origins of hip hop’s visual language in The Bronx to the signage of its historic community centres. For Seville-based multidisciplinary photographer Óscar Romero, Madrid-based studio Temporada have created an authentically personal identity and website design. Blending both commercial and personal projects, the works on display are accompanied by an elegant and modern type choice – Typefaces of the Temporary State’s Panama. Rather than craft a bespoke logo, the studio reinforced Romero’s personality through the type-driven visual language and the visual weight of his photos. The resulting look is refined and impactful whilst not stealing the works’ limelight.