The Edit: five projects including the upbeat, infectious joy of STUDIO WORK’s identity for Songlit

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. “Every moment should be lit up by song,” reads Songlit’s tagline. Designed by Studio Work, a full-service creative studio based in Australia, their brand identity – peppered with a poppy, youthful blend of bright pastels and playful illustrations – echoes this joyful spirit. The brand also incorporates animated elements that further bring the look to life. Founded in Los Angeles, the music platform allows customers to order custom songs from unique artists worldwide, encouraging users to utilise music as a tool for brightening the world of their favourite people. The illustration-forward visual language features the talents of Canada-based illustrator Ty Dale, whose distinctive linear illustrations – brought to life through energetic animations – reflect the limitless potential of the platform’s offerings. When you first see the branding for CARTE BLANCHE, a music production studio based in Los Angeles, the hot pink immediately hits you in the face; the unexpected, bright, and playful hue is impossible to miss. The branding exudes a rebellious and wild spirit, breaking away from norms and rules, and stylistically exploring the idea of ‘Carte Blanche’ – which represents the freedom to act as one wishes – through the use of the Joker motif. Depicted with a squiggly dancing form and near-abstract features, the Joker serves as both a mascot and a pattern. The impactful design is enhanced by the use of chunky type and a combination of a black and off-white palette. The creative direction was provided by New Studio’s Axel Peemoeller and Rita Matos, alongside Pedro Meireis, who worked on the design and website programming.