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US BRANDING STUDIO

The Edit: five projects including Third Paragraph’s vibrant exhibition posters for Sound of Sunrise

by Independent Studio ·

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Located in Hong Kong, ‘Sound of Sunrise’ is a pop-up bookstore and exhibition based on the StoryBunko book series published by StoryTeller. For the event, Hong Kong-based design consultancy Third Paragraph designed a series of eight exhibition posters that double up as wrapping paper for the books. This embodies the concept of the ‘bunko’ – small, lightweight, and portable books that can be gifted. Following the theme of ‘sound of sunrise,’ each poster showcases a different two-tone gradient, not only depicting the colour of sunrises but also previewing the upcoming series of StoryBunko. Dinamo’s Whyte as the primary typeface contributes to the elegant and poetic atmosphere of the poster, with a clean finish that doesn’t detract from the gradients. Manchester-based studio Ensemble have devised a unifying and progressive identity for CERT – one of the largest independent property businesses in the city. The concept of ‘Restless Experts’ leads the modular identity, taking inspiration from the enthusiastic and forward-thinking character of the company. MyType’s Amina and Displaay’s Reckless are a versatile typographic duo, utilised in many scales and layouts within the brand’s assets. This is complemented by a minimalist colour palette that sees professional monochromatic shades paired with vibrant shades for ‘pops’ of colour.

Food 2022 The Brand Identity The Edit Identity Logo Poster Print Wordmark Art & Design Event Gallery Interior Design Property Black Blue Green Grey Orange Pink Purple White Yellow Cartoon Colourful Minimalist Modular Vintage Gradient Linework Shapes Uncoated Paper Sans Serif Serif Condensed Extended Bold

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