The Edit: five projects including Too Gallus’ brand for Oliami, steered by a runway-ready monogram

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Luxury Scottish independent boutique Oliami proudly showcases its new brand image, courtesy of Glasgow-based creative agency Too Gallus. Aiming to subtly reposition the brand from ‘classic British country wear’ to ‘global luxury,’ the studio developed a strategy and visual language that aligns with Oliami’s values and future trajectory. A modern, captivating, and undeniably classic monogram leads the look, paired with visually rich brand content. This rebranding brings Oliami up to date with the modern fashion world while allowing flexibility for the various brands they work with – without overpowering them with Oliami’s own style. Through their comprehensive rebrand of the Toledo Museum of Art (TMA), Scorpion Rose Studio (a brand design studio by Detroit-based creative agency Lafayette American) transforms TMA into ‘everyone’s museum,’ honouring its legacy as an inclusive cultural institution. The project involved extensive research into the city’s and museum’s history to create a brand identity that not only resonates and connects with a diverse audience – from local neighbours to tourists – but also reinforces the museum’s role as an accessible point of connection for the community. Built on the strategic idea of ‘The transformative power of art is for all of Toledo,’ the rebrand features a holistic design system, consisting of a ‘T’ icon derived from the museum’s campus footprint, alongside visual elements that pay homage to Toledo’s history as the Glass City.