The Edit: five projects including Universal Favourite’s fluid identity for underwear brand Nala

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. With Nala, underwear can not only be comfortable and sustainable, but sexy too. Bored by the restrictive and outdated body standards of the industry, they devised and launched their own planet-friendly, affordable, and high-quality range of products that are inclusive for all body types – empowering their audience to look, feel and do good. As loud and proud cheerleaders of self-expression, they worked with Australian design studio Universal Favourite to build a brand identity that stands out against the drab designs of the sustainability space it was playing in, whilst also holding its own against the underwear heavyweights. Working alongside an inclusive series of photoshoots – showcasing diversity in body, gender, ethnicity and expression – the visual language is fluid and bold. From the ‘infinite smiley’ brand mark to the natural and organic imagery of the patterns, the finished result is an inviting and unapologetic voice of the brand.