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US BRANDING STUDIO

The Edit: five projects including Universal Favourite’s typographic identity for Future Super

by Independent Studio ·

Each and every day, we're lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. In a country where the influence of fossil fuel money is everywhere, an increasing number of Australians are feeling helpless and hungry for change. With their no-apologies approach to putting the planet first, superannuation company Future Super invests for sustainability, for responsibility, and for impact. Along with the creative team at Future Super, Sydney-based studio Universal Favourite built a rebrand that shines a light on the ways Australians can harness the power of superannuation to make a meaningful difference. With an almost-entirely type-based design system, the identity champions communication with a clear tone of voice – delivered via the matter-of-fact and robust Monument Grotesk as the core typeface. The bold and confident sans serif DIA features as the motion and interaction-driven logo – a flexible mark that brings playful consistency to the design system. Multinational design studio Classmate have joined forces with Wunderluch Winery to create the label design for their vegan-friendly wine. From the Hungarian Villány wine fields, Irgum Burgum is a deep ruby-coloured Merlot with a garnet nuance, with an aroma packed with redcurrant, damson and sour cherry. Reflecting this cacophony of flavours is a typographic design which sees Monotype’s display serif Windsor (Elongated Regular) presented in a berry-red foil, complemented by a soft pink backdrop. The handwritten forms of BlueSign, in a gold finish, provide an elegant and contemporary touch.

Food 2022 The Brand Identity The Edit Billboard Bottle Box Business Card Identity Label Logo Motion Packaging Poster Print Tub Wordmark Alcohol Climate Change Drink Finance Health Interior Design Manufacturing Wine Black Gold Green Orange Pink Red White Yellow Gradient Linework Pattern Repetition Foil Glass Plastic Uncoated Paper Sans Serif Serif Bold Condensed

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