The fine art of restraint: At OtherType.Studio, the team designs type that works harder, not louder

OtherType.Studio knows a thing or two about creating typefaces. Although they’re a young studio, its team has been living and breathing typefaces for over a decade. They created a typeface whose characters change upon interaction during the early days of variable typefaces, crafted a custom type for Tanqueray that shines on their bottles and through their brand, and debuted their first retail typeface. We caught up with Founder Matt Jenkins to trace the roots of the studio and understand where they’re coming from and where they’re headed. Along the way, he tells us about the studio’s drive to create typefaces that favour simplicity of form over style, unpacks the design of the studio’s pair of first retail typefaces – Casa Alpha and Casa Beta – and tells us how the process of designing Casa helped the studio to understand “where we sit within the type world.” RB: Hi Matt, how have things been at your end?