“The first few years are beautiful chaos.” View Source on the realities of building a design agency

Good synergy is a key ingredient for studio founders bringing their mission to life, and this was exactly what Andrew Rutledge saw in Jen Yuan and Ross Vandenhoeck as they came together to form View Source. Now, with an international team and an enviable client list, we’d say the trio have worked together very well indeed! In our conversation, amongst a deep dive into View Source’s history, Rutledge recalls both the painful realities of growing a small design agency, and the lessons which fuel the team’s exciting future. PT: Hi Andrew, how are you? AR: Feeling gracious. My eyes are wider than they have ever been. I am in Abu Dhabi right now, as I just came back from eight days of hiking the Yemeni island of Socotra. That’s a whole other discussion!