The Freelancers: Natalee Ranii-Dropcho on realising her niche, hiking mountains and staying curious

Welcome to our interview series: The Freelancers! Diving into the challenging world of self-employment, we discuss the highs, lows and day-to-day requirements of freelancing at different design studios and brands as a career choice. For the second entry in the series, we spoke to Natalee Ranii-Dropcho, a New York-based Creative Director and storytelling wizard whose practice has – very literally – travelled the globe! We discussed all things strategy and copywriting, alongside the perfect workplace set-up, and the joy of solo travel. PT: Hi Natalee, welcome to The Freelancers series! How is everything going? NRD: Hey, honoured to be here! I recently returned from a month in Peru, where I hiked through the Sacred Valley and attended an artist residency in Urubamba. It was a complete 180˚ from my life in New York, so I suppose I’m sinking back into the rhythm of the city and the shifting seasons: camping with friends, catching up on exhibits, and reading as much as humanly possible.