“The paper is the main protagonist.” Introducing Arctic Paper and JUNO’s Munken Papeterie Collection
Arctic Paper, a leading producer of high-quality graphical fine paper, has introduced the Munken Papeterie Collection – a remarkable range of simple and sustainable notebooks and notepads belonging to their well-known paper range, Munken. Created in collaboration with Hamburg-based branding agency JUNO, the Munken Works notepads and Munken Notes notebooks combine minimalist design with sustainability, and are free from lamination, coating, and plastic packaging. This collection showcases the pure essence of paper, offering an eco-friendly and visually appealing medium for artistic expression. “Compared to other creations,” JUNO’s Co-founder & Creative Director Björn Lux tells us, “the Munken Papeterie Collection can be seen as an evolution of our very first Munken product in 2010 – the Munken Cube.” Motivated by the immediate success of the product, the team continued to develop campaign-focused ideas and concepts, eventually leading to Munken Works and then Munken Notes. A distraction-free centre for limitless potential, the Munken Works range caters to diverse needs by offering three different and unconventional sizes of notepads, providing ample space for “small sketches or big concepts.” The focus here is on the experience of Cradle to Cradle Certified® premium paper which ensures sustainability without compromising on quality.
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