“There’s no rulebook, only what you dream up.” We explore the futuristic, tech-focused world of FAY

Based in Brooklyn, FAY are a graphic design and creative technology studio creating future-forward brands and bold interactive experiences. Their practice sits within an exciting space in the design world, meeting at the intersection of elevated design and emerging technology to create new ways for people to experience and interact with brands. In our conversation, Founder Aron Fay dives into the studio’s day-to-day practice and the curiosities and questions that spur the team on. From sound-responsive identity systems to generative tools for designers, he gives us a fascinating insight into some of the wonderful projects they’ve worked on and where they are heading. PT: Hi Aron, how are you? AF: I'm quite well, thank you! A lot of things have been happening at FAY, so I’m excited to be chatting!