Thinking outside the box: 11 design projects that feature packaging that’s impossible to throw away

A product’s design is all well and good, but as creatives, who hasn’t stopped to pore over a well-crafted piece of packaging? High-quality cardstock, thoughtful copy and layouts, and unusual forms all strive to surprise and elevate the customer experience – making the ‘unboxing’ all the more sweeter. Oddity’s electric identity and packaging for the skincare brand ZVYK make a statement on the shelf, while the textured fabric embossed coverings of Wool’s boxes, designed by Alex Hunting Studio, wordlessly communicate care and consideration for its consumers. Stereoscope by Olssøn Barbieri Dalston Coffee by Ingrid Picanyol Studio