ToolKit™ Beta: Love + Money turned your brand guideline PDFs into ToolKits. Here’s the results

Love + Money has always lived at the intersection of brand and digital, building brands with the internet in mind. They’ve seen first-hand what it’s like to turn brand theory into digital best practice. Out of pure necessity, they’ve had to build systems that work not just for their design and development teams, but for their clients’ teams too. Our brands won’t change the world if our clients can’t use them Too many brand projects end at the point of handover. All the great thinking that goes into designers’ world-changing ideas and their considered systems gets relegated to a PDF nobody opens. Brands often end their life when they leave the studio. And even if they survive, they often get killed by the client.