Truffl transforms tobacco-free nicotine with its Sesh+ rebrand

In a category dominated by big tobacco subsidiaries trading in loud, aggressive branding and juvenile messaging, Sesh+ recognised something fundamental: adults switching from smoking should be treated like adults. The fastest-growing independent brand in the tobacco-free pouch market approached LA and New York-based agency Truffl at a pivotal moment. Their major competitor, Zyn, was facing product shortages, creating a race for market share, and Sesh+ had invested heavily in developing superior flavour, mouthfeel and longevity through a patented delivery mechanism. Their product was sophisticated – superior nicotine release through natural hydration rather than forced chemical reactions, MCT oil for a smooth finish, extended satisfaction – but their identity didn’t reflect that refinement. Truffl saw an opportunity that competitors had missed entirely. Where others shouted with neon colours, aggressive geometry and cluttered packaging, Sesh+ could go in the opposite direction. “What we saw immediately was that the category was filled with loud competitors all fighting for attention in the same way,” explains Raphael Farasat, Founder & Creative Director at Truffl. “That opened a massive opportunity to create something elevated and intelligent in a sea of noise.” The resulting strategy crystallises around ‘Nicotine. Upgraded.’ This positioning emerged directly from Sesh+’s product philosophy, where every aspect of the user experience had been systematically refined. Their delivery mechanism uses natural hydration through saliva, creating smooth, consistent experience with limited gum burn and no sharp pH spikes. The positioning acknowledges what makes pouches fundamentally different from tobacco: they’re smoke-free, odourless and less stigmatised. But Truffl pushed beyond features to what those features unlock. “When flavour, mouthfeel and longevity are genuinely refined, the product becomes something you can rely on, whether you’re deep in focus during a critical work session, transitioning away from smoking, or simply enjoying a moment of deliberate pleasure,” says Farasat. “It positions Sesh+ as functional support for the moments that matter most, not just another commodity in a crowded category.”