Truly meowvelous: Studio Chong’s imagined cat food brand Smackk! brings Bendito’s mockups to life

Studio Chong, the London and Amsterdam-based branding agency known for its bold and punchy brands, has once again struck gold with its signature approach in its project for Bendito Mockup. Tasked with bringing Bendito’s Manolo & Bendito collection – which presents the entire production and delivery journey of a product – to life, Studio Chong decided to create a conceptual brand that showcases the mockups in a fresh and exciting way. “So, as with all our briefs, part of our ethos is to have fun with it,” notes Founder & Creative Director Ade Chong. The studio conceptualised and developed a planet-friendly cat food brand with bags of personality, which when translated into the mockups, beautifully captured the collection’s ability to stir life into a product’s journey through hi-def visuals. “Smackk! was inspired by my cat, Kimchi,” Chong continues. “She’s a black cat and when we first adopted her she just howled and howled for food. So the story was born from the idea of ‘lip-smacking good food.’ When it came to expressing her feline nature, I wanted to capture her personality, where she often appears just as a pair of eyes. The illustrations were purposely created with very little detail to embody her.”