“Turn it up to 11”: Hundred Studio on momentum, mould-breaking work, and the best studio music

From their studio décor and meticulously curated workday playlists to various initiatives outside client work, including their part-ownership of Exemplar Coffee, the team at Hundred Studio is undoubtedly having a blast. Having hit their five-year mark, the Belfast-based team stands as a young, dynamic creative force reshaping the traditional agency model. With their focus on sustainability, creativity, work-life balance, and ethical business practices, they exemplify a new generation of design businesses that prioritise both people and the planet, blending creative excellence with social responsibility. Co-founders Gregg Reid and Craig Norwood, along with team member Kaia Dendaluce, offer us an in-depth look at their creative journey – from a startup during the pandemic to a B Corp-certified, spritely studio with global ambitions in just five years. PT: Hi Gregg, Craig, and Kaia! How’s everyone doing? GR: We’re doing great! We’ve just kicked off our fifth year, which is really crazy to think about. It feels like just yesterday when we opened the business, so we’re super thankful to get to keep things going.