Sponsor Senior branding and design for B2B, AI and SaaS teams. This spot is booked monthlySponsor
US BRANDING STUDIO

Two Times Elliott explain Charmed, the conceptual project fuelled by experience and expression

by experience and expression ·

At the beginning of the year, we initiated a series of design investigations into the symbolic potential of charm bracelets. We aim to continually discover new avenues for expression within our practice, so while the project draws upon art direction, speculative design, jewellery design and identity design – we aren’t overly concerned with categorising the work. The exchanges between these various disciplines are more compelling; hence we maintain an open and inquisitive mindset. In recent times our society has experienced a succession of profound shifts. The turmoil felt by many throughout the pandemic, Continued political instabilities, Russia’s invasion of Ukraine, and the inequity brought on by unnerving economic inflation – are all collective emotional realities that we seek to address through creativity. In this way, design is not only commercial but discursive; it connects with the lived experiences of our audience. The charms represent a distinct emotional or psychological state we have felt over the past year. Thinking symbolically, we use a simile to name each piece, with the first two being titled ‘Fear is a Spiral’ and ‘Joy is Pure.’ Through cues in their form and materiality, we have drawn associations between the objects and that particular feeling.

Fashion 2022 The Brand Identity 3D Motion Art & Design Jewellery Gold Green Orange Pink Purple Red Silver White Yellow Edgy Elegant Deboss Emboss Shapes Metal Plastic Handwritten Sans Serif Serif

Open for Select Client Projects

Looking to build an iconic brand identity or packaging?

US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.

10,200+Brands Curated
<24hResponse Time
100%Bespoke Design
Chat on WhatsApp (+92 317 4002198) Email: mail@usbrandingstudio.com · WhatsApp: +92 317 4002198

Are you an independent studio or designer?

Submit your brand identity, packaging design, or design system to be featured on US BRANDING STUDIO.

Submit a Project →