Two Times Elliott's typographic system for all-natural deodorant AKT is inspired by the world of theatre

AKT is a multi-use, natural and unisex deodorant balm inspired by London’s West End, the area best known for its theatres and tourist attractions. Their products are free of plastic, aluminium and cruelty, making them good for the planet and 100% recyclable. The playful typographic identity and packaging system, by London-based consultancy Two Times Elliott, is inspired by the iconic messaging boards seen in the vibrant world of theatre. By championing the product and placing the customer under a metaphorical spotlight, the visual language is confident, adaptive and emphasises movement in all applications. AKT breaks away from the conventions of the cosmetic industry through complete transparency that highlights the true colours of nature. Two Times Elliott