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US BRANDING STUDIO

TYPEONE Issue Five is here, featuring 136 pages of articles edited and curated by The Brand Identity

by Studio Ground Floor ·

In our opinion, TYPEONE has quickly established itself as the best magazine for typography in the industry, both in its forward-thinking content and its ever-evolving design. That's why, when Founder Amber Weaver invited us to be the Guest Editor of TYPEONE’s fifth issue – a first for the magazine – we jumped at the opportunity. Fittingly, the theme of the issue is ‘Branding x Typography.’ Two undeniably interconnected topics that we know and love dearly. In our role as Guest Editor, we’ve curated 136 pages of editorial content that delve into the connections between branding and typography that haven’t been explored in great detail before, or maybe don’t get the attention they should, or simply aren’t fully understood. We’ve ventured into the future, investigating branding for cryptocurrency, cannabis, psilocybin and NFTs whilst also venturing into culture, exploring the use of languages and scripts unfamiliar to the western world. We’ve asked type designers about what it actually takes to launch a typeface commercially, and asked design studios of various shapes and sizes about the prices of branding yourself. And in more ways than one, we’ve tried to discover how custom typefaces actually work. But that’s only skimming the surface of what can be found within the magazine.

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