U.I.WD’s Bruno Tatsumi on their new website, simplicity and developing an entrepreneurial mindset

Founded in 2014 by partners and creative directors Bruno Tatsumi and Mariana Torres, U.I.WD. is a São Paulo-based design studio operating on both a local and international scale. Through their work, they showcase the rare ability to design with the utmost simplicity while maintaining a commitment to concept. To find out more about how they do it, we caught up with Bruno Tatsumi. EM: Hi Bruno! Why did you and Mariana decide to start a studio together back in 2014? BT: Hey Elliott! Before we started the studio, we were feeling overwhelmed and frustrated in our jobs in different advertising agencies. Somehow we felt that we didn’t fit in. In 2012, we decided that we should both quit those jobs and explore new skills and experiences somewhere else. We already visited New York City a couple of times because we love it, and felt that it was the right place and time to live there. In the end, it was the best life decision we had ever made since we learned so much, and it brought us a new perspective of doing things creatively. It also gave us inspirations for having accessible art, networking and culture all the time. And the studio culture began to take shape. As we lived there, we started working together on design and fashion projects, and developing trend reports for corporate businesses and niche portals. When we got back to São Paulo, this experience gave us enough confidence to put our efforts into founding a studio that we truly believe in, which we didn’t see much in Brazil before that time.