The ultimate graphic design how-to’s, from iconic designers Adrian Shaughnessy and Michael Bierut

Today, graphic design is everywhere – in logos, packaging, signage, printed materials and online. But have you ever stopped to consider its roots, its unique visual characteristics or its objectives? These questions are addressed in the detailed career retrospective of the legendary graphic designer, Michael Bierut. Bierut’s publication delves into the ways graphic design is utilised to market goods, share knowledge, improve visual appeal, stimulate feelings such as happiness or sorrow, and sometimes even profoundly influence the society. Drawing on examples from his broad portfolio, Bierut examines the complexities of over 36 projects, offering a thorough explanation of their inception, development and conclusion. How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world