Universal Favourite enlists illustrator Mark Long to help combat men's mental health stigmas

Taking on the stigmas surrounding men’s mental health, online health clinic Mosh is here to provide the information and support for men that was until recently few and far between. With online appointment services concerning mental health, sexual health, skincare and hair loss, to name a few, the Bondi-based company has become one of the leading figures in its field. The entire structure of the brand is formed on the foundations of building trust and safety with their clientele, becoming redundant without it, leading to an aesthetic influence from editorial design and publications, following research that indicates men find the authority and confidence of these editorials comforting. With this on board, and the further influence of Mosh’s own reputation as industry leaders, Sydney-based design agency Universal Favourite were approached to set this into motion. In creating an identity that is comfortable and approachable enough to combat the stigma of men’s silence on the subject, as well as being authoritative enough to be taken as serious rather than twee, Universal Favourite have positioned Mosh perfectly in both the industry and the mental health conversation.