Urban infrastructure and nature power Oliver Grace’s grid-based system for Energy Networks Australia

Energy Networks Australia (ENA) serves as the primary voice for Australia’s energy networks, representing stakeholders who supply power to homes and businesses nationwide. Eager to lead Australia towards a brighter, more sustainable energy future, they joined forces with the team at Melbourne-based brand and user experience studio Oliver Grace to give ENA’s presence an updated look – all while staying true to their role as the trusted voice of Australia’s energy networks. The resulting approach centres around ideas of dynamic interaction and connection – embodied in the brand idea of ‘energy in motion.’ “As part of the brand discovery process,” Creative Director Nick Lehrain tells us, “we identified two key aspects of energy transition – ‘source’ and ‘supply.’ For both, we sought distinct visual representations – either the sources of energy (such as solar and wind) or the infrastructure that captures and distributes it (like wires and grids).” The team retained the symbol of Australia from the original logo, refining it into a monochromatic version as the foundation for their refreshed identity. They then paired this with APK Type’s APK Protocol, chosen for its neo-grotesque forms and, as Lehrain points out, “its structural right-angle hook at the base of the ‘t,’ reinforcing a sense of grid-like utility.”