Vanderbrand devise a colourful and characterful identity for property improvement service Bidmii

Toronto-based design studio Vanderbrand have crafted the visual identity for Bidmii, an all-in-one online service designed to streamline the process of developing, bidding and paying for personal property improvement works. Focusing on the straightforward and functional nature of the platform, the resulting identity system revolves around a vibrant graphic language that prospers due to the dynamism and simplicity of its graphic features. Leading the way is the prominent and compelling use of colour, which aims to help potential customers efficiently digest information whilst inspiring and referencing the vibrant home improvements Bidmii orchestrates. Vanderbrand’s choice of typefaces – Value Serif for the wordmark and Aeonik and Tiempos in support – feel purposefully approachable, legible and sincere; providing a flexible typographic foundation that anchors the identity’s vibrant approach to colour.