Velvele gives longevity brand Omnui a logo system with five values

Omnui is a longevity brand built around five core values, and Velvele expressed each of them as an icon in a system of merged dots that all converge within a single logomark. The brief from founder Daniel Alp Rizo was for something that would not feel like another supplement, biohacking or wellness brand, but more organic, more human and more layered, while keeping a firm hold on science, technology, diagnostics and data. The Milan-based creative studio drew those dots from two places at once, the sacred symbols of indigenous cultures and the visual grammar of computer graphics, so the forms can be interpreted as cellular and digital together. They can suggest cells dividing, data points connecting, a body in motion or a community forming. Velvele also looked to medical and psychological references, including the open-ended quality of a Rorschach test. “The dot system allowed us to create something that feels simultaneously cellular, symbolic, organic, and digital,” Çağıl Aygen, Creative Director at Velvele, tells us. Each icon shares the same visual language while having its own unique traits. Assess is a person-shaped icon, standing for the diagnostics and biomarkers that decode the body, drawn to feel human rather than purely clinical. Move is a double-arrow form built around rhythm and progression, reflecting performance programmes designed to adapt with the body. Recover takes the shape of a plus and reads as both medical and ritualistic, since Omnui pairs contemporary recovery methods with older practices. Nourish is a heart, speaking to seasonal ingredients and biology-led nutrition, warm by design. Connect is a diamond, drawn for resilience and shared experience. “It was important for us to show that longevity is not only individual,” Aygen notes. “Human connection is also part of health, and this value gives the identity a more emotional and collective dimension.”