viction:ary’s Packaged for Life series explores innovative packaging design for beverage brands

In our haste to consume the things we love, we often disregard or discard packaging without a second thought. While many would argue that it bears no significance or should be done away with in our quest to save the environment, there is a lot more to packaging design than meets the eye. On top of conveying a brand’s personality, purpose or message and embodying its contents in ways that catch the eye, a seemingly ordinary bottle or box can become an artist or designer’s canvas for creative expression. Packaged for Life: Coffee & Tea highlights some of the most delightful packaging design work for what the U.N. Food and Agriculture Organisation deems ‘the most consumed beverage in the world after water.' Coupled with a booklet of fun facts about the products themselves, it serves as a vessel of inspiration that celebrates the overlooked tactile beauty of some of our favourite things. Packaged for Life: Beer, Wine & Spirits explores some of the most fun ways with which alcohol is packaged to tantalise people into indulging in their tipples of choice. Coupled with a booklet of fun facts about the products themselves, it serves as a vessel of inspiration that celebrates the overlooked tactile beauty of some of our favourite things.