We Design Confidence: Studio NinetyOne on building a studio across borders with a work-life balance

In the post-lockdown age, remote working practices are stronger than ever. And this is certainly the case with Studio NinetyOne, based in neighbouring countries England and France. We spoke with their Co-Creative Directors Sam Hextall and Sophie Azaïs; finding out all about their creative partnership, including how they optimise the remote studio setup and why their collaboration showcases their strengths. PT: Hi Sam and Sophie! How are you both? SH: Feeling great. Finally got through the winter and the numerous bouts of mega flu and feeling positive about the year ahead. A few exciting projects in the pipeline, it’s going to be fun.