“We don’t want to limit ourselves.” ROT’s founders on breaking boundaries and building new worlds

In a Los Angeles apartment during their weekly cooking nights, long-time friends Keaton Webb, Gabriela Hansen and Melody Hansen had an idea. What began as casual conversations about culture, art and design evolved into ROT, a new creative studio with ambitions that stretch far beyond traditional agency confines. The trio, who first connected on Tumblr 13 years ago, have merged their diverse backgrounds in photography, fine art and graphic design to create what they describe as “a brand that builds brands.” With experience working with clients like Nike, NBC Universal and We're Not Really Strangers, they're now channelling this combined expertise into constructing visual worlds that span both digital and physical spaces. EM: Hi Keaton, Gabriela and Melody! How are you doing? GH: Hi! Thanks for having us. It’s been a crazy past few months, but grateful to be here and to chat more about our studio launch!