“We’ve chosen a different path.” Orchidea Agency on their dedication to making a positive impact

At Orchidea Agency, new ideas are always brewing. With a reputation for crafting thoughtful brands in the beauty, fashion and wellness sectors, the Europe-based team have made the decision to hone in on what they do best – repositioning to exclusively focus on clients in these industries. Founder Valeria Shaposhnikova chats with us to share the motivations, challenges, and aspirations behind this move, and what this act of sharpening their direction means for the Ukrainian studio as it hits its fourth-year milestone. We delve into their approach to client work, their unwavering commitment to sustainability, and how they consistently stay ahead of market and consumer trends. Shaposhnikova also highlights some impactful, self-initiated projects they have undertaken, notably their non-commercial initiative to support their country's plight. PT: Hi Valeria, what an exciting time for the studio! We’re approaching your fourth anniversary and you’re relaunching under a new direction. How is everyone feeling? VS: Hi Poppy! I feel that our entire team is experiencing a new found excitement. We have so many in-house ideas and initiatives that we want to launch next year. Can’t wait :)