What does The Future Of Web Design look like? Together with Brandpad, we set out to find the answers

Welcome to The Future Of, a series presented in collaboration with digital brand guidelines platform Brandpad. Over the course of six articles, we’re speaking to the brightest designers, studios and agencies about the future of graphic design, unspooling the ideas that will shape tomorrow. In our second deep dive, we explore the world of web design. As rapidly as it evolves, what will web design look like in the future? In what ways will websites change? How will the relationship between designers and developers shift? We set out to find the answers. Websites have come a long way from being straightforward repositories of information. Today, our screens have become our window to the world, and in these increasingly digital times, websites have transformed to become an integral part of a brand’s universe. It’s a tool that helps brands declare to the world who they really are, brings in the business, and more importantly, offers an experience to its audience. As an inherently digital product, it’s always in conversation with the technology that’s used to build it. “Every site is a snapshot of its time,” says Adrien Picard, Creative Developer at No Plans, a creative studio helping brands define their digital presence. As is true for the overarching field of design, the tools that web designers have to play with have a direct impact on the texture of the work they make. “Pessimists say that websites are becoming more uniform and flat, but I’m an optimist,” adds No Plan’s Creative Director Daniel Baer. “Our tools are getting better by the day (aye, another update!), but for us, this means the design process is also becoming more realistic to what can be achieved, and what used to seem impossible is becoming obtainable. The process of translating design to build is becoming seamless.”