Why brands need an Idea Worth Rallying Around®: Sunny Bonnell of Motto lets us in on key insights

With a focused approach to its core strengths and a clear vision for the future, global strategic branding agency Motto® is continually elevating its game in brand strategy and leadership alignment, and, following a busy 2024, Co-founder & CEO Sunny Bonnell provides an update on what the team and their clients have achieved. The agency’s portfolio of notable successes has kept growing through the past year. Their commitment to innovation and strategic thinking is already yielding impressive results in the early months of 2025, and Bonnell eagerly shares all, including insights into how the agency’s focused approach and commitment to visionary leadership is shaping their trajectory for the year ahead. PT: Hi Sunny! It’s great to catch up with you again, and Happy New Year! How’s everything going? SB: It’s going very well, thanks for asking! We started 2025 strong and are already seeing the results of the strategic moves we implemented last year. My Co-founder Ashleigh Hansberger and I are thrilled to be leading Motto® at such an exciting time.