Your brand, now ready for the internet. ToolKit™ makes digital best-practice simple

“Here’s something I’m sure almost every designer can relate to,” Love + Money’s Founder & Managing Director Charl Laubscher tells us. “You pour months of love, craft and care into creating a brand for your client. You follow up with a robust, intricate brand system. You hand it over to the internal team, just making your crazy deadline. Three months later, you get a Slack notification that the brand is up, a website is live, and the result is... meh…” All that work, what happened? The client has replaced the secondary colour palette with that gradient, so now you look like a fintech circa 2017. The tertiary serif is now in every single headline. The website just looks like… any other website. Only with your new logo on it. It’s a reality for brand designers, often resulting in a powerful emotional cocktail of frustration, upset, anxiety and defeat. Can this be avoided? For the last 10 years, Love + Money has been creating award-winning digital and branding work for clients all over the world, so they’ve had experience both handing off and receiving brand work for digital outputs. They think the problem caused by technology can be fixed by technology.