You’ve got to have Faith: AMATEUR(DOT)ROCKS’ tiny bottle brimming with ‘faith’ will get you thinking

“Faith is a sarcastic depiction of our fucked-up world, where we pursue answers through either deep spirituality or instant consumerism,” says the Berlin-based, Argentinian creative duo AMATEUR(DOT)ROCKS who have just bottled up some ‘faith.’ If you land on the website for the product, you’ll come across a receipt that reads, “Just when it seems there’s no god left to pray to, no economic system to support us, no media to trust, no relationships to make us feel connected, Faith arrives. A non-scientific formula for these challenging times that enables you to find answers and boosts your levels of resilience and conviction. With a simple routine, we guarantee remarkable belief results.” Introduced as a saving grace for those of us losing faith in the world, the conceptual product is designed with a clear-cut, distinctively simple visual identity, allowing its audience to focus on the idea behind the project whilst commenting on the graphic cues of capitalism. “The physical product is inspired by the skincare industry,” Co-founder Jose Bessega explains, where “a seemingly ordinary tiny bottle is elevated to a high-end, must-have item,” perpetuating the consumerist mindset of continual purchasing. “For the graphic system, we took inspiration from mass consumerism, immediacy, and accessibility,” he adds, “visually translating this into a purchase ticket/receipt look and feel,” harnessing its default, ‘non-designed’ nature across Faith’s art direction and OOH applications. Typographically, AMATEUR(DOT)ROCKS let the production speak for itself, using a second-hand thermal printer for the receipts and standard receipt software to create the design – scanning in the final results. “After extensive research, we discovered an open-source plugin for thermal printers,” Pallucchini recalls, “that allowed us to design our own tickets using code,” enabling the pair to adjust the font height, weight and size. “We tested extensively until we found the right settings for headlines and body text,” he adds, using the printer for every single application of the brand, including the permanently ‘out of stock’ website.