Zak Group’s Zak Kyes on collaborating with Prada and the relevance of graphic design in culture

Founded in 2005, Zak Group is a London-based design office that collaborates with individuals, institutions and brands on an international scale; developing considered, concise and challenging work for the likes of Prada, Paco Rabanne, Virgil Abloh, the Barbican, Kendall Jenner and Fact magazine. Guided by a belief in the necessity of cultural expression, they use design as a master key to build bridges between ideas, disciplines and people. Having admired Zak Group’s work from afar for several years, we had the opportunity to speak to founder Zak Kyes to learn a little bit more about what they do, and why they do it. EM: Since starting out in 2005, what has changed the most about Zak Group? ZK: Pretty much everything has changed since we started in 2005. Zak Group is constantly learning and adapting – and that feeds back into our work and our interests. We’re a complex dynamic feedback loop. We've made a conscious evolution to widen our understanding of what design for culture can be.