ZAK’s identity for Ronan Space Systems draws on ancient petroglyphs to create a cosmic legacy

Most space companies embrace sterile, hyper-digital aesthetics that feel disconnected from humanity. When Canadian start-up Ronan Space Systems approached Vancouver-based creative agency ZAK, they wanted something unorthodox yet meaningful – a brand that aligns with their vision of building for humanity beyond tomorrow while reflecting their cultural ambitions alongside their technological ones. ”ZAK was brought on to create a brand identity that could honour the vision of the founders – something unorthodox, yet grounded in meaning,” explains Partner & Creative Director Kristian Hay. “We began by unpacking the philosophical underpinnings of the company: What does it mean to leave a mark on the universe? How can a brand feel both advanced and ancient, pragmatic and poetic?” The agency’s strategic exploration led them to an unexpected conceptual foundation: ancient petroglyphs. These earliest attempts at recording human existence offered a powerful counterpoint to the category’s typical aesthetic approach, creating a bridge between humanity’s past and its cosmic future. The concept allowed ZAK to frame Ronan’s mission across three strategic pillars – today, tomorrow and beyond – positioning the startup as a pioneer building not just hardware, but legacy.