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US BRANDING STUDIO

The Edit: five projects including Land of Plenty’s dreamy dessert cookbook look for Happy Endings

by Land of PlentyMonday NightsTRiCGemma MahoneyFiasco Design ·

Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks. Happy Endings For those with a sweet tooth and an insatiable craving for frozen treats, Happy Endings has heard you. What could be more perfect for balmy summer days than browsing through their cookbook: a compendium of magical, whimsical and delightful desserts from Terri Mercieca – the ice cream genius behind Happy Endings. Land of Plenty’s editorial direction maintains the joyous, vibrant visual language they crafted for these dessert wizards, while keeping layouts clear and breaking down each creation into digestible steps that appeal to all skill levels. Full of sweet treats and queer joy, the free-flowing narrative will captivate you nearly as much as the delectable food photography.

Tech 2025 Food Music Blue Black Die Cut Sans Serif Colourful Yellow Repetition Playful Minimalist Cream Serif Wordmark Sign Red Illustration Art & Design Icons Wall Identity Event Packaging Metal Cardboard Bold Coated Paper Book Condensed Wayfinding Sport Bakery White Gradient Logo Box Editorial Showcase Uncoated Paper Elegant Pink

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