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US BRANDING STUDIO

The finishing touch: nine print projects that go beyond the surface with top-tier techniques

by Danylo IlchakovTomorrowDutchScotStudio SlyTobenPARTERREServiceplan Innovation and WorkbyworksHugmunPalito ·

Credit where credit is due to the precision and patience of printers when a piece of packaging, a label, or a business card features an extra ‘something’ thanks to a special texture or finishing technique, such as blind embossing that creates subtle yet sophisticated depth, foil stamping, or spot UV coating. We know that designers love poring over a good tactile printed product (so we apologise that these are only visible via screen). However, we’ve rounded up some projects that highlight that – regardless of whether the application is simple or elaborate – print finishing techniques can elevate designs to entirely new heights and dimensions of sensory appeal. Through embossing and debossing, these nine projects truly embody this concept. With embossing, debossing, and die-cuts enhancing the subtle, type-led identity, Studio Sly’s stationery for Futuring creates a lasting impression (pardon the pun). Meanwhile, EnKo Beauty’s brand experience (created by Hugmun) comes to life through the tactile nature of its packaging design, developed in collaboration with MARCELI printery, featuring Fedrigoni’s Carte à Parfum paper, blind debossed alongside letterpress typography.

Tech 2025 Food Pattern Blue Black Die Cut Uncoated Paper Handwritten Sans Serif Marketing Cosmetics Yellow Colourful Repetition Photography Minimalist Shapes Menu Serif Wordmark Deboss Off White Purple Sign Red Illustration Emboss Drink Identity Packaging Folder Metal Bottle Print Website Cardboard Orange Custom Typeface Bold Letterhead Silver Experimental Beauty Leather Condensed Edgy Monospace White Glass Plastic Digital Buckram Script Green Linework Restaurant Box Editorial Showcase Business Card Elegant Wood

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