Tim Tam Crafts a Provincial Flavour Series by The Edison Agency

Tim Tam crafts a provincial flavour series. Continuing a long tradition of product innovation and seasonal flavours – Australia’s favourite treat; Arnott’s Tim Tam, sought to inspire people to look beyond the every day flavours and take a provincial flavour journey. The Edison Agency were engaged by Arnott’s to design and name a new limited-edition Arnott’s Tim Tam series that would satisfy consumers desire for ‘premium, indulgence’ using a reg