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UP2US on creative responsibility: “If it’s not us, who else will?”

by UP2US ·

UP2US embodies a philosophy of creative responsibility that has propelled them from a two-person branding agency to a creative powerhouse of 20+ people in just three years. Founded by three partners with complementary expertise – Creative Director Moe Pike Soe (MPS), Chief Strategy Officer Kaung Sett (KS), and Head of Account Management Nan Pa Pa Soe (PP) – the agency treats every project as a branding exercise, whether they’re producing television shows, directing advertising campaigns, or creating identities from scratch. Their core belief that “if it’s not us, who else will?” drives their approach to pushing boundaries and refusing to settle for easy solutions. Based in Myanmar, with expansion into Bangkok on the horizon, UP2US represents a new generation of agencies proving that exceptional creative work transcends geography. PT: Hi UP2US! How’s your month going so far? MPS: Hello! Thank you for having us. This month has been a crazy, hectic month for us because we’re going through developing new workflows and, of course, trying to meet the deadlines. I have relocated to Bangkok as well, so it’s been quite an experience trying to settle into a new city.

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