21 Reasons to Stay – Reinventing Best Bet Motor Lodge by Studio Rushton Smith
Our sixth successful branding project in Reno Nevada, collaborating between UK and US to revitalise the Best Bet Motor Lodge, a historic property built in 1958, located in mid-town, the heart of Reno’s hustle and bustle. The project aimed to transform this unique Motor Lodge into a premium destination with a distinct character, combining elements of Nevada’s gaming history and culture with thoughtful, design-centric accommodation. The Brief The primary challenges were to create a cohesive branding strategy that reflected the unique history and character of the Best Bet Motor Lodge while appealing to modern travellers. This included integrating subtle references to the number 21, reflecting the number of rooms, and incorporating elements of gaming to nod to Reno’s casino history and their n
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