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US BRANDING STUDIO

2yolk Elevates Melissa’s Brand Identity – A Design Inspired by Greek Farmland

by 2yolk ·

2yolk unveils new look for Melissa aligned with a long heritage of farm-fresh goodness Melissa, a cherished Greek food brand with a rich 75-year legacy, has recently embarked on an exciting journey with 2yolk to revamp its image and better reflect its farm-to-fork values. This transformation blends time-honored traditions with contemporary flair, renewing the brand’s visual identity while remaining steadfastly connected to its Greek heritage. Melissa, renowned for its high-quality pasta and wheat products, is expanding its product range to include innovative, wheat-free options. This evolution is beautifully captured in the new packaging, which evokes the essence of the Greek countryside through a palette of earthy tones and subtle hints of Mediterranean blue. These design elements not onl

Packaging 2026 WBDS b r a n

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