A Bold African Whiskey, Crafted with Heritage and Modern Finesse by Backbar Studios

For anyone of a certain age, the title “Mysterious Cities of Gold” conjures up images of hidden communities in unexplored territories, with a wealth of gold that would have been truly staggering, and the stuff of legend and folklore. In our creative concept, we focus on Mansa Musa, a historic figure and ruler from the 14th century, from whom we derive our product brand name, “Mansas.” Our illustrated character, depicted in the form of a gold coin emblem, is based on Musa, who is believed to have been one of the richest men that ever lived. While he derived his incredible wealth from taxes and trade throughout the vast Mali Empire (a region of West Africa) and beyond to Mecca, he was also known for his generosity and kindness to others, as well as his desire to spread success, trade, and ne