A Culture of Smart Consumption: UPRISE Refreshes the "My Price" Private Label (Magnit)
"Moya Cena" ("My Price") is the Magnit large retail chain's private label of first-price products. The brand helps customers who value stability and practicality save money. The brand's assortment includes over 600 items, covering food and hygiene products, designed for those seeking affordable solutions every day. A refresh of the visual identity and packaging allowed the brand to adapt to current market trends and make it more modern, expressi
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