A Design that Supports the Transition: Vaseline Innovates for the Transgender Community with Lonsdale

With over 150 years of expertise, Vaseline is a globally recognized leader in skincare, driven by its mission: “healthy skin for all.” In Thailand, the brand identified a significant gap in the market: the specific skincare needs within the transgender community — a large population often overlooked, with unique concerns, especially during the transition process. To address this, Vaseline embarked on an ambitious two-year co-creation journey, working closely with the transgender community to understand its needs and develop a groundbreaking solution. Backed by cutting-edge science, the result of this effort is the world’s first clinically proven skincare product specifically designed for transgender women. Lonsdale Singapore designed an innovative packaging for Vaseline’s Transition Lotion