A Fresh Identity for the UK’s Newest Meal Kit, Designed by Polar

Polar Helps Propel “DishUp” onto Tesco Shelves with Bold Branding Strategy Polar is delighted to announce the successful launch of a creative branding project for DishUp, the innovative new fresh produce meal kit that has just debuted in Tesco’s newest concept stores across the UK! DishUp is shaking up the meal kit market with its unique positioning — offering a fresh alternative that sits perfectly between home delivery services like Gousto and classic in-store choices like Old El Paso. But DishUp is more than just a meal kit; it’s about building a community of people who love cooking and sharing flavors from around the world. Customers are invited to submit their own recipes, with the chance to see their culinary creations featured on supermarket shelves! From the outset, Polar partnered