A Language-Driven Identity Repositioning For A Global Powerhouse In Online Luxury Retail

FirstDibs is a luxury retailer that offers an exquisite assortment of antique furniture, art, fashion, industrial products, and decor. It stands out in the marketplace for its exceptional curation and the rich narratives behind its offerings. Since the year 2000, it has seamlessly captured the magic of Paris flea markets, connecting those seeking the most beautiful things on earth with highly coveted sellers and makers. FirstDibs already possessed a well-established identity that it was applying successfully. However, the motto of presenting the most beautiful things on earth wasn’t represented prominently. And that didn’t sit right with me. There was a depth and variety to the quality and premium nature of the objects that were advertised on the auction house’s site. I also wanted to simp