A Revitalized Identity For Riviera Schools by Creative Chameleon Studio

We refined this school’s brand identity to better reflect its heritage and spirit. Established in 1950, Riviera Schools’ Coral Gables campus stands as the city’s oldest independent school, embodying decades of educational excellence. With such a deep-rooted history, the school needed a refreshed logo and updated visual identity that would honor its legacy while embracing the vibrant energy that thrives within its community. The previous logo, though meaningful, had become outdated and visually cluttered. Our goal was to streamline the design, making it more modern, functional, and timeless. We began by simplifying the logo, reducing the number of competing elements, and focusing on a single, strong symbol: a Banyan tree encased within a crest. The Banyan tree, a hallmark of Florida’s lands