A.S reveals the rebranding of O Brazilianos coffee brand
The rebranding of O Brazilianos revisits a coffee brand with deep roots in everyday Greek culture, reshaping its visual identity to reflect both its origins and its global outlook. Founded in 1969, the brand was built around a man known simply as “The Brazilian” — a nickname given by his neighbours as a mark of respect for his passion for quality coffee. This personal story became the foundation of the new identity. At the centre of the design s
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